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Article
Publication date: 5 July 2013

Alan Tapp, Stella Warren, Celia Rhodes, Louise Condon and Janet Withall

This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are…

1417

Abstract

Purpose

This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a lack of response to traditional health education approaches. The purpose of this paper is to report on an in‐depth, qualitative exploration into the use of social marketing to address this problem.

Design/methodology/approach

Qualitative interviews were conducted in 2009 with 58 pregnant teenagers, young mothers and their influencers to explore feeding decisions and examine social marketing options. The Theory of Planned Behaviour (TPB) emerged as the most appropriate framework to explain the major influences on breastfeeding. This was used to structure a solution that highlighted three strategic priorities for social marketing based on the TPB's three components: changing attitudes, altering social norms and increasing confidence.

Findings

Health benefits of breastfeeding were not disputed, but neither were they found to be a strong motivator for this age group. Personal benefits oriented to the mother were explored, some of which seem more promising in maintaining breastfeeding and the quality of ante‐ and postnatal service was critical. Finally, the “public” image of breastfeeding was often a negative, with the perceived lack of social acceptance of breastfeeding in public places acting as a barrier to continued practice.

Originality/value

This paper offers insights into the experiences of this group of young mothers and the findings were shared with the health trust funding the research, to help in a clinical pathway redesign. A separate social marketing‐based solution to counter this is proposed, with the long‐term aim to make breastfeeding the default societal norm.

Details

Journal of Social Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Book part
Publication date: 2 October 2023

Toru Yamamori

Can we broaden the boundaries of the history of economic thought to include positionalities articulated by grassroots movements? Following Keynes’s famous remark from General…

Abstract

Can we broaden the boundaries of the history of economic thought to include positionalities articulated by grassroots movements? Following Keynes’s famous remark from General Theory that ‘practical men […] are usually the slaves of some defunct economist,’ we might be wont to dismiss such a push from below. While it is sometimes true that grassroots movements channel preexisting economic thought, I wish to argue that grassroots economic thought can also precede developments subsequently elaborated by economists. This paper considers such a case: by women at the intersection of the women’s liberation movement and the claimants’ unions movement in 1970s Britain. Oral historical and archival work on these working-class women and on achievements such as their succeeding to establish unconditional basic income as an official demand of the British Women’s Liberation Movement forms the springboard for my reconstruction of the grassroots feminist economic thought underpinning the women’s basic income demand. I hope to demonstrate, firstly, how this was a prefiguration of ideas later developed by feminist economists and philosophers; secondly, how unique it was for its time and a consequence of the intersectionality of class, gender, race, and dis/ability. Thirdly, I should like to suggest that bringing into the fold this particular grassroots feminist economic thought on basic income would widen the mainstream understanding and historiography of the idea of basic income. Lastly, I hope to make the point that, within the history of economic thought, grassroots economic thought ought to be heeded far more than it currently is.

Details

Research in the History of Economic Thought and Methodology: Including a Selection of Papers Presented at the First History of Economics Diversity Caucus Conference
Type: Book
ISBN: 978-1-80455-982-6

Keywords

Article
Publication date: 1 April 1996

Yvonne de Souza

In the past decade, increasing enrollment of international students at universities and colleges in North America has prompted the exploration and documentation of the issues…

Abstract

In the past decade, increasing enrollment of international students at universities and colleges in North America has prompted the exploration and documentation of the issues related to library use by this group. The characteristics and difficulties faced by these students have been studied by Liu and Allen.

Details

Reference Services Review, vol. 24 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 20 November 2017

Katrina Elizabeth Champion, Emma Louise Barrett, Tim Slade, Maree Teesson and Nicola Clare Newton

Alcohol and cannabis are the two most commonly used substances by young people in many developed nations. The purpose of this paper is to explore the longitudinal relationships…

Abstract

Purpose

Alcohol and cannabis are the two most commonly used substances by young people in many developed nations. The purpose of this paper is to explore the longitudinal relationships between risky substance use (binge drinking and cannabis use) and psychological distress, emotional and behavioural difficulties, and truancy among Australian adolescents.

Design/methodology/approach

A total of 527 students (Mage=13.4 years, SD=0.43; 67 per cent female) from seven Australian schools completed an online self-report survey on four occasions over two years (baseline, 6, 12 and 24 months). The survey assessed binge drinking (5+ standard drinks on one occasion), cannabis use in the past six months, psychological distress, emotional and behavioural difficulties (Strength and Difficulties Questionnaire), and truancy. Generalised estimating equations (GEEs) were conducted to examine the longitudinal relationship between the substance use outcomes and each predictor variable.

Findings

At baseline, 3 per cent of students reported binge drinking and 6 per cent had used cannabis in the past six months. Rates of binge drinking significantly increased over time (21.1 per cent at 24 months) however, rates of cannabis use remained relatively stable (8.8 per cent at 24 months). Multivariate GEE analyses indicated that higher levels of hyperactivity/inattention, more days of truancy and being female were independently and consistently associated with binge drinking over time. Conduct problems was the only factor to be independently associated with cannabis use over time.

Originality/value

These findings provide valuable information about psychosocial risk factors for harmful alcohol and cannabis use. A better understanding of these associations is critical for informing substance use prevention efforts in the future.

Details

Advances in Dual Diagnosis, vol. 10 no. 4
Type: Research Article
ISSN: 1757-0972

Keywords

Article
Publication date: 10 October 2011

Peter Joyce

The purpose of this paper is to consider the background of the proposal contained in the coalition government's Police and Social Responsibility legislation to replace police…

1214

Abstract

Purpose

The purpose of this paper is to consider the background of the proposal contained in the coalition government's Police and Social Responsibility legislation to replace police authorities with directly elected police and crime commissioners (PCCs) and to evaluate the potential problems that will arise from this reform.

Design/methodology/approach

The research is library‐based, utilising a range of primary and secondary sources. The objectives of the research are addressed by examining a number of key themes: the creation of police authorities; the evolution of police authorities; the target regime; consequences of increased central control over policing; the Community Empowerment agenda; the reform of police authorities; the 2010 coalition government and PCCs; problems posed by PCCs; and the progress of reform.

Findings

The research established that the role performed by police authorities in the governance of policing was in need of reform, in particular because of their inability to ensure that local concerns were adequately addressed by their police forces. However, it is argued that replacing an authority with one single person possessing considerable powers over policing poses significant dangers which include the potential of this reform to politicise the police.

Originality/value

The paper presents a detailed analysis of a key aspect of coalition government policing policy and seeks to establish that what is proposed contains serious weaknesses which must be addressed in order to provide for a workable system of police governance. It is of relevance to those engaged in delivering policing, crime prevention and community safety agendas.

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